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It may sound bold.
But we believe in our sales methodology so much that we put our name to it.
Zero risk, total commitment.
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Hogarea’s
origins
Hogarea was born from the vision of Emilio, its founder and CEO.
After more than 12 years in the mortgage sector, he identified a deep gap in the market: a traditional real estate model focused solely on volume, with aggressive practices and little humanity.
Convinced that selling a home should be a safe, clear and respectful experience, he decided to create a new way of understanding the sector: a transparent, ethical real estate agency truly centred on people.
Our
purpose
Buying or selling a home is one of life’s most important decisions, and for far too long it has been approached with haste and distrust.
Hogarea was created to do things differently. To put people ahead of a quick close. To prove you can sell well without giving up honesty.
We listen before we propose, we explain what others keep quiet, and we protect every decision as if it were our own. We don’t just want to sell more. We want you to sell with peace of mind, knowing you did the right thing.
Three offices, one shared commitment
L'Hospitalet de Llobregat · Barcelona · Málaga
We support you every step of the way with closeness, honesty and results.
What our clients say
Everything you need to know before selling
What is my home really worth on the market today?
A home’s true value is determined by current demand, the area, the property’s condition and recent sales of similar homes. Many times, as owners, we tend to set the price based on emotions, memories or expectations, rather than real market data. When the price isn’t aligned with the market, the home simply won’t sell.
Can I sell for the price I want?
You can set whatever price you want, but if it’s above the market, the home will take much longer to sell. When a property is listed too expensively and stays advertised for too long, it becomes "stale" on property portals. Buyers start to distrust it and think something is wrong, which often ends up meaning it sells for less than if it had been priced correctly from the start.
Is it better to start with a high price and then lower it?
It’s usually not the best strategy. The first few weeks are key, as that’s when the home gets the most visibility and attracts the most active buyers. If it’s listed at the right price from the beginning, it generates more interest, more viewings and greater negotiating power, avoiding unnecessary price reductions.
How do I know if my home is priced correctly?
A correct valuation isn’t based on listed ads, but on actual sales, the current market situation and the property’s specific characteristics. That’s why it’s essential to carry out a professional, objective study that sets a strategic asking price.
Everything you need to know before buying
How much money do I need to buy a home?
In addition to the purchase price, it’s advisable to have approximately an additional 10%–12% for costs and taxes. This includes notary, land registry, taxes, valuation and possible administrative costs.
Can I buy a home without savings?
In most cases, no, as banks usually finance up to 80% of the purchase price or appraised value. However, depending on your profile and financial situation, our finance department may be able to secure higher financing, even close to 90%–95% in some cases. Even so, there are always additional costs that the buyer must cover.
What costs does the buyer have when purchasing a home?
It’s essential to assess the state of repair, the installations (electricity and plumbing), the orientation, community fees, possible special assessments and the property’s legal status. A full review avoids future surprises and provides confidence in the decision.
How do I know if my home is priced correctly?
Mainly taxes (ITP or VAT depending on the type of property), notary, land registry, valuation and administrative agency fees if financing is requested. These costs are usually approximately between 10% and 12% of the purchase price.
Do you have questions?
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